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'Akhilesh Ali Jinnah', UP Dy CM Maurya suggests new name for Samajwadi Party Chief
Uttar Pradesh Deputy Chief Minister, Keshav Prasad Maurya has suggested that Samajwadi Party chief Akhilesh Yadav should change his name to 'Akhilesh Ali Jinnah'.
Akhilesh Yadav has been on the BJP target ever since he used Jinnah's name along with Mahatma Gandhi and other freedom fighters, saying they helped India get freedom and never backed away from the struggle, earlier this month.
Maurya told reporters, "The politics of appeasement of the Samajwadi Party has brought Jinnah to the forefront. That is why I say to Akhilesh Yadav that he should change his name to Akhilesh Ali Jinnah. And he should change the name of his party to Jinnahwadi Party."
Maurya further warned the Samajwadi Party that Jinnah would not win them elections. He also targeted Akhilesh Yadav over his party's link with gangster-turned-politicians.
"Neither (Mohammad Ali) Jinnah nor Atiq Ahmed or (Mukhtar) Ansari will help him win in this election. The people of UP have chosen lotus (BJP). The advantage is reaching the people of the state with honesty. There were mafia and goons here, those have ended and the people are at peace," he said.
Maurya claimed that the Samajwadi party is in panic after losing elections in 2012, 2014, 2017 and 2019. "They should prepare for defeat again next year," he added.
The entire festive season, and especially Diwali helped pull up the brand’s sale numbers to a large extent. We had taken a healthy like to like target and we achieved it both for October & November. Many weddings have been pushed and we seem to have a healthy wedding calendar over the next 3-4 months as well. As a result, we haven’t really seen any large drops in average ticket sizes. Online, as a medium has also grown multi-fold, as compared to last year, and this continues to be an area of focus for us, and has been for over a year. The COVID scenario has simply accelerated this effort.
An intriguing way to look at loungewear is to think of it as a revamp or reinvention of current sleep and home wear. Customers are taking what they feel the most comfortable in – boxers, track pants, pyjamas, t-shirts, vests etc and are looking for means to upgrade them. Perhaps a great example of this is the resurgence of pyjamas as loungewear. Not just India, but countries worldwide have registered a huge increase in pyjama sales since last March. According to stats released by Amazon about its operations in India with a focus on Prime Day 2020, summer wear and home/ loungewear were among the most sought after in apparel.
With the emerging trends of lightweight jewellery, gold has also redefined itself to suit the aesthetics of today. The demand for wearable gold jewellery has sky-rocketed and this precious metal is no longer only associated with traditional heritage pieces. With the advent of online shopping, the new-age consumer also prefers a seamless, convenient, and easy retail experience. People are starting to make high-priced purchases online much more than they were even a few years ago. With sleek and simple designs, there is no need for physical visits to find the perfect piece. An increasing number of consumers find it more accessible to buy jewellery online and are completely willing to take the chance. In fact, it is predicted that heavy jewellery will soon be replaced with lightweight elegant options for almost every occasion, including weddings.
Ranjan Sharma revealed that for most brands and retailers, Omnichannel is impacting the currencies and merchandise. In an industry like fashion that is synonymous with unsold inventory, the challenges are to improve sales through inventory returns, move inventory faster through the entire supply chain.
Just like every other retail organisation, the lockdown was tough for us as well. Most stores were closed. By end of May 2020, we had taken a call to work from home till December and put down a revised actin plan for the rest of the year. The pandemic led to a surge in online spending, speeding up the shift from physical stores. Understanding the consumer sentiments, through analytics, right communication, new ways of reaching customers, e-commerce focus, and effective customer relations has helped us survive through these trying times. The consumer response was very slow in the initial stages. Two things stood out for us: convenience and cleanliness. We launched special services to reach out to our customers – Home Visits, Drive-Thrus and also setting up Pop-Up stores. All along, we kept the safety and well-being of our customers, staff and showrooms always the priority, by equipping our stores with sanitizers, disposable socks, masks and shields for our staff and continuous training.
Our strategy has been to locate independent stores on high streets. This has worked well for our brand recognition and efficiency. During COVID period, consumers are even more reluctant to visit large malls, but more willing to visit independent stores for their needs. Our ability to provide high quality and safe store experience including for our customers, continues to bring us returning customers.
WGSN’s Barometer, a proprietary fashion social media tracker, saw loungewear mentions in continuous growth for 18 months from August 2018. I’m not saying this to prove WGSN’s forecasting abilities, but to emphasise that loungewear was always going to be commercially relevant with or without COVID-19, and that we were already signaling a market opportunity and structural shift in the making, one to more casual and versatile garments characterised by their ability to work for people who were spending more time in-home.
The pandemic disrupted the economic and social processes and systems. It altered people’s behaviour and their orientation towards various products and services. Overall, the revenues were higher by (20-30 percent) and the cost of marketing during that period made the business more positive. In short, we got better conversion rates at lower marketing costs.
Oliver Reichert, CEO of Birkenstock Group said, “In L Catterton and Financière Agache we have found not just shareholders, but also partners for achieving our global growth ambitions. They have a great deal of know-how and excellent access to international markets. Both future partners share our growth strategy; for our products to be represented in all international markets and in all channels, while maintaining our long-standing traditions and the unique offer of quality and sustainability “made in Germany”. We enter this partnership with both our traditions as a family business and a commitment to our roots and our employees front-and-centre. Today marks a quantum leap into the next chapter of our success story. However, we can only write this new chapter thanks to the great work and tireless dedication of all our employees.”
India is one of the fastest developing economies across the globe. As per the latest report by IMF, India is the only major economy of the world predicted to have a double-digit growth in 2021. Further, CEBR forecasts India to become the world’s third largest economy by 2030. Backed by economic development, internet penetration, policy reforms, growing middle-class population and increasing aspirational consumers, Indian luxury market is all set to see favorable growth over the next decade. The size of Indian luxury market is projected to surpass $200 billion in 2030. According to recent McKinsey report, 300 international fashion brands are eyeing to enter India in next two years. Although, the country provides lucrative growth opportunities to global luxury brands, a lot of challenges pertain for the brands to successfully penetrate and expand in the complex Indian market. India is a diverse market with differences in culture, traditions, languages, region and religion across the country. Therefore, the strategies that have been successful in western markets may not work in Indian context. Marketers must ‘think Indian to win Indians’.
India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Ta run Tahiliani to form a new entity that will soon launch a contemporary men’s ethnic wear brand. The new brand will operate in the premium occasion wear segment and will offer the entire range of high quality, sophisticated celebration wear for men at accessible price points.
On associating with Bata India, Kartik Aaryan said: “I am delighted to be associated with an iconic brand like Bata. As a child I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together.”
“With Unlock India and ease in COVID-19 restrictions, stores again became operational, and people began to venture out resulting in a spike in purchase due to pent-up demand, which triggered recovery for the sector. It is from this period onwards that we are witnessing a satisfactory growth in results after analyzing the data. There has also been a gradual increase in sales in knits products, i.e., 10-12% every month from September 2020 onwards. In casual wear, we have noticed average growth of 10% in the last three months,”Bansal added.
Anand Narang, VP-Marketing, Bata India Limited said: “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting & changing our portfolio to have more casuals, sneaker & fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power & Hush Puppies.”