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Amazon Fashion, in association with DBS Lifestyle LLP, has launched RIVER Season 2 in India. After the launch of RIVER, an affordable multi-designer brand created in partnership with some of India’s most celebrated designers, last year, RIVER Season 2 has designers like Suneet Varma, JJ Valaya, Ashish Soni and Namrata Joshipura curating apparel that mirrors their individual aesthetic and styles.
From sarees and dresses for women to royal bandhgalas, ethnic jackets, trendy shirts and kurtas for men, the RIVER Season 2 collection also focuses on building the occasion wear selection by creating dedicated capsules in each designer’s collection, besides a range of everyday looks.
“RIVER Season 1 witnessed a great response from shoppers across India, with demand from both metros and Tier-II and III cities and towns for all the designers’ collections. With the launch of RIVER Season 2 on Amazon Fashion, we continue to work closely with the seller DBS lifestyle, to ensure that customers across India can continue to access affordable designer wear. Through RIVER Season 2, we aim to reach out to diverse consumers and help them be closer to the designer’s creative vision,” said Saurabh Srivastava, Director and Head, Amazon Fashion India.
Suneet Varma has some beautiful sarees designed for celebratory occasions like weddings and parties. The selection also brings an assortment of floral sarees in chiffon, georgette and lace. The selection presents some statement dresses for women and shirts and bandhgalas with comfortable trousers for men by JJ Valaya. Ashish Soni’s collection features added design elements in menswear, with details in shirts and kurtas. He also brings denim blazers and bandhgalas and quirky prints to go along with it in shirts and comfortable trousers. The outfits from Namrata Joshipura’s collection provide a solution to every woman for both day and evening wear and introduce a new category of coordinates in women’s wear.
“In line with the prevailing market conditions, the company has undertaken the process of cost rationalisation and various cost control measures related to sales and marketing, manpower, rentals and others to minimise the impact on business due to the pandemic,”Singhania said.
I strongly believe in Be Indian and Buy Indian, and I think each one should make a conscious decision to buy products made in our country. India is a very large economy with 1.3 billion people. Whilst the world looks at us as a market, I think we look inside for our products which are best amongst the world. I am sure we can get out of pandemic together stronger. Strong initiatives being taken by Central Government and the confidence building driven by Prime Minister’s “Atmanirbhar”policy initiatives continue to ignite hope for an earlier than envisaged revival of our economy.
the retail sector, which is adjusting to the ‘new normal’, creating a need for items that are fast becoming an integral part of every individual’s life. The sector in general, and fashion retail in particular have responded swiftly with brand new approaches as well as with the acceleration of trends that were already gaining traction pre-pandemic.
Vikram Rao: Now more than ever, health & safety is a top priority for consumers resulting in an increased interest for antiviral face masks and apparels. Antiviral finish treated textile articles help in protecting the wearer from infectious microbes. Thus, our technology will be a key element for preventing the spread of viruses and bacteria through textiles.
“To survive this pandemic and emerge stronger, leaders in apparel, footwear, and textiles must incorporate sustainability within stabilization and new growth strategies, rather than retreat from commitments. The post-COVID consumer will prioritize trust and purpose and will likely evaluate companies based on how they acted during and after the crisis. Transparency will be highly relevant for all stakeholders. Sustainability will be enabled by technology and can be leveraged to drive innovation across design, supply chain management, and new business models,” the report further states.
“We first introduced a WFH edit featuring preppy shirts, versatile blouses, and other keyboard-up formal top wear. In May, when cities began to open, we launched a line of protective non-surgical masks to enable people to move out comfortably. These were first launched on our brand websites and online marketplaces such as Myntra and Nykaa Fashion. We then took a B2B approach by tying up with pharmacies and online grocery stores like BigBasket. We have recently launched loungewear lines for both, FabAlley and Indya, featuring designs that can take customers from couch to coffee and beyond,” say Tanvi Malik and Shivani Poddar.
The lockdown stemming from the global pandemic has caused a major shift in shopping patterns and has seen the HNI/ luxury-goods shopper moving to online and digital platforms for all their shopping needs. Capitalizing on this opportunity, the brand has launched an interactive e-commerce website to cater to jewellery patrons all across the globe.
“Although sustainability will slowly become more important again once the spread of COVID-19 has ceased, the increased awareness of cleanliness and germs is likely to remain at the forefront of shoppers’ minds and will continue to hinder the growth of sustainability initiatives, such as refill stores,” Salter concluded.
Speaking to IANS, Singh said that in the pre-COVID times the share of online business of the company was 12-15 percent of the total business, which has now increased to 20-25 percent, also because the several brick and mortar shops are still closed and are seeing lesser demand.
According to him the primary reasons for India’s underperformance are market inefficiencies and underdevelopment. This is most prominently manifested in return to origin (RTO) rates across India, especially when cash on delivery (COD) orders are involved. “The primary reason for under performance of e-commerce is RTO rate across PAN India, especially in COD orders involved. Currently COD rate is 90 percent in Tier -II and -III cities as compared to metro cities. Due to this RTO rates are doubled, and this indicates efficiency gap in the Indian logistics industry,” he adds.
Commenting on the launch, Dipali Goenka, CEO and Jt MD, Welspun India Limited states, “In response to the challenges posed by the COVID-19 pandemic, Welspun India has consistently innovated to address evolving consumer requirements. Having recently ventured into the health and hygiene category with Welspun Health, we are now launching a range of high quality anti-viral home textiles. We have partnered with the Australian HealthGuard Corporation to integrate cutting-edge technology that will minimize the spread of harmful viruses.”
Dr Robert Monticello: We offer a unique organofunctional polymer based Antiviral and Antimicrobial Technology that is durable. This technology is marketed under the umbrella brand VIROBAN. VIROBAN N9 XTS-18 is proven very effective against viruses. This technology is proven to reduce infective viruses by 99.99 percent when tested under ISO 18184 and the polymers are designed to have high compatibility with textiles. Our VIROBAN N9XTS-18 creates a highly-cationic charge density on the textile’s surface, deactivating the spread of the virus & bacteria on contact. The technology is designed to act quickly to prevent the transmission of viruses.
He also iterates the importance of using offline data to target customers online. “You have the data of all customers walking to your store. It is extremely crucial to tally this consumer data to data from online marketplaces. There are a lot of cross coordination opportunities today and brands and retailers should not miss the chance to exploit them,” he adds.
“The company is witnessing gradual pickup at store level where operations have resumed fully. However, due to the various amended guidelines issued by local authorities including phasing/re-imposition of lockdowns to combat the spread of COVID-19, the store level activities have been impacted.The trajectory of recovery from this pause would depend on the playout of the COVID pandemic and its effect on consumer sentiment and confidence,”Ram Chandra Agarwal, Chairman and Managing Director, V2 Retail was quoted by PTI as saying.
Launched in 2017, Tmall Luxury is widely recognized by luxury brands around the world as the preferred platform to connect with China’s young shoppers. To date, nearly 200 leading brands have opened flagship stores on Tmall Luxury Pavilion. The new Luxury Soho channel, which caters to young value-conscious consumers, has also attracted a growing number of brands.