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First Steps Babywear Pvt Ltd, a retail company established in 2002 has launched its first store Miniklub at Pacific Mall in Dehradun, Uttarakhand. The brand has 44 stores pan India in cities like Delhi, Mumbai, Lucknow, Chennai, Bengaluru and Hyderabad.
Miniklub as a brand is all about safety and comfort for the toddlers in a carefully engineered style for smarter parents. The wide range of products available at the store include apparels, footwear, baby cosmetics, bedding set, blanket, pram, strollers, walker, cradle, toys, baby carrier etc. Miniklub also offers a special section for maternity wear.
Commenting on the successful store launch at Pacific Mall, Abhishek Bansal, Executive Director, Pacific Group said, “We look forward to have a long lasting association with Miniklub that has Pan-India presence and caters to a niche consumer base. Our effort behind this partnership is to make Pacific Mall the best shopping destination for the city of Dehradun.”
Pacific Mall, Dehradun after reopening its doors post-lockdown has ensured strict regulations and standards for hygiene and cleanliness. All the shoppers and staffers have to go through daily temperature checks and wear masks. Contactless sanitizers are installed at entry points, disinfection of common touch point at regular intervals in common area, controlled customer entry at mall and each store, immersive disinfection of air conditioning and fresh air system, inside elevators and on escalators, alternate seating arrangements in all Food & Beverage outlets, etc are some of the additional preventive steps taken by mall authorities.
The window features backlit LED lines and reflective component on the base platform which is very modern and clean with a direct message on the merchandise line. Elements used depicts flow and movement with a minimalistic view so that the merchandise becomes the hero.
Active Casual/Sporty Casual: This category encompasses apparel for gym, running, rollerblading, biking, tennis, racquetball, golf and other such sports. Most sports have particular items of clothing that support participants in performing well in that game. This category is not about playing a sport, but more about the relaxed look of a spectator.
We keep adding new categories and products after studying our current consumer base and keeping in mind the future possibilities of growth. We are trying to encapsulate all age groups right from the millennial to their parents and families. As far as the spending capacity is concerned it becomes easier for us to be more inclusive through our models allowing everyone to fulfill their wishes of wearing a certain brand or looking their best for the picture perfect moments without having to repeat anything or dig a hole in their pockets.
“Vajor clothing ensures functionality and aesthetics are present in balance in our products specially meant for the Indian body type. The Indian market is evolving with international trends and the consumer is more aware than ever before, hence our dresses and jumpsuits fulfill all their desires and sell the most,” explains Kumar.
The brand has positioned GO Sport as the place for all sports enthusiasts, and those who are keen on trying out new sports –they could be beginners, intermediate sports buffs and even experienced sportspersons. The brand is all set to inspire people to play sports and discover the pleasures and benefits of physical fitness.
Numero Uno has taken real and significant steps towards setting up an ethical and sustainable ecosystem from the beginning. The brand adheres to eco-friendly processes and technology with emphasis on low water consumption, restricted use of hazardous chemicals and good working conditions for its workforce. Adoption of effective technology like extensive use of laser machines instead of handscraping for benefit of workers’ health, use of E-Soft, Ozone/G2, Cold- Eco Dyeing, etc., have helped the brand in reducing water and hazardous chemical consumption.
This will particularly benefit service providers, who are predicted to pocket around 85 percent, or £487 billion, from the value of sharing economy transitions facilitated by 2025. In the present age, companies directly cater to the needs of millennial for quick access, hassle-free and trustworthy purchases. Shared economy is arguably considered to be an access economy opening up avenues for consumers to access the goods of owners at a price that derives the maximum marginal utility to the consumer. It is currently the most economic form of sustaining a win-win situation for the both the owners and the consumers.
Highlighting another interesting trend, Pragati Srivastava, General Manager & Brand Head, Parx, says, “The market has witnessed demand for trousers in non-traditional colors like red, green, yellow etc. Khaki will remain an essential part of the trouser color way, But the ratio of the same will not be growing drastically rather following a steady fl ow for the upcoming seasons.”
Co-branding is a mutually beneficial strategic partnership that may encompass product development, marketing and advertising between two brands. Evidently, success of one is likely to bring success to the other as well. However, the most successful brand partnerships need to anchor their positioning in a shared value – a resonant, powerful value that both partners can authentically claim, that would differentiate them from competitors, and one that it can share with its target consumers.
Athleisure: This category includes apparel made for exercising and playing sports like tennis, football etc. Lately, more and more people are inclined towards these apparel for casual outing purposes too. Athleisure is not about playing a sport, but more about comfort of the wearer. Athleisure generally includes – track pants, jeggings, sweatshirts, hoodies, jackets etc.Outdoor Casuals: Though still not in the realm of performance sportswear, these garments are for more outdoor and adventure activities like cycling,hiking, trekking etc. These include shorts, cargos, capris, jackets etc.
Focused Approach for E-tailing- The Indian online fashion retail industry has hitherto exhibited a great success story mainly due increasing internet and smartphone penetration, convenience of in-home shopping, aggressive promotion and pricing strategy (mainly led by discounting) by online players and easy options (cash on delivery, free return, etc.). Online retailers like Amazon, Flipkart, Myntra, Snapdeal, Jabong, etc., are aggressively building fashion category since this category is key growth driver. Online retail helps brand reach in untapped market where brands will find it difficult to open and sustain exclusive brand outlets. Also individual fashion designers are able to leverage online platform for their exclusive designs. Considering the above reasons many casual wear brands and retailers are venturing into the e-tailing space. Convenient options, like cash on delivery, try-and-buy, easy returns policy, etc., are making the e-tailing space more competitive and dynamic.
Several non-sports brands too have started offering athleisure ranges, like Van Heusen which has ventured into this segment in FY 2016 by introducing premium and innovative athleisure ranges for men. According to the brand, its product offerings received phenomenal response from consumers across the country. As of FY 2018 the category contributed up to 20 percent to the overall sales for Van Heusen. Due this phenomenal response, Van Heusen is targeting 7,000 sales point by the end of FY 2020 from 2,000 sales point in FY 2019.
Casual and unstructured clothing, with a mix and match across products, has become a global phenomenon. People from New York to Tokyo and anywhere in between, are being driven by convenience and comfort when it comes to dressing themselves. Old rules of dressing up are being re-written and consumer segments are driven by casualisation, inclusivity and active lifestyle, giving rise to athleisure, genderless and modest wear.